Economic recovery engineering machinery company new year "opener"

With the recovery of the macro economy and the progress of urbanization, the construction machinery industry recovered significantly in early 2013, and many companies ushered in a “good start”.

Recently, in the "2013 first round of large-scale linkage Thanksgiving Thanksgiving Order", the company won more than 1,600 excavator orders in one fell swoop, worth as much as 1 billion yuan, setting a new order record for the construction machinery industry. In addition, according to the Sanyue Zhongshi Marketing Company, in mid-February, the “Sanyue Rebirth Spring 2013 National Joint Exhibition” will open the curtain, and this tour is expected to win sales orders of 1 billion yuan.

At the same time, Zoomlion also ushered in the "600 million yuan" New Year "opener", the product covers concrete machinery, engineering cranes, construction cranes, sanitation machinery, earthmoving machinery, fire-fighting machinery, road machinery, etc. 600 million yuan. Xugong Machinery also reported in frequent successes and achieved bulk sales of complete sets of products in various local biddings.

Senior executives of the Sany Group told reporters that the orders for the beginning of the Year of the Snake were a good start signal, indicating that the construction machinery industry is gradually recovering in 2013.

This is not the same as the situation in 2012. In 2012, the growth rate of real estate and “Tong Kung-Chi” investment declined while the global economy continued to decline. Under this background, the construction machinery industry entered the winter, with the exception of concrete machinery, the sales of major types of other construction machinery all fell sharply throughout the year. In 2012, sales of excavators fell by 35%, loaders fell by 29.7%, cranes fell by 35%, and bulldozers fell by 22%. Nearly a quarter of the entire industry has suffered losses.

Since the fourth quarter of 2012, the macroeconomic environment has gradually warmed up. HSBC Bank of China's February 2 preliminary data released by China's manufacturing industry in February was 50.4. Although it was lower than the previous month, it was still above the line of Yonghe 50 for the fourth consecutive month.

Cai Weici, executive vice president of China Federation of Machinery Industry believes that the construction machinery market will maintain a slight growth in 2013. There are two positive factors that are very beneficial to the development of the industry. First, the macroeconomic situation began to pick up mildly. It is expected that the growth of the domestic consumer market this year is expected to remain stable, and investment growth will recover. The domestic market is also expected to show a mild warming trend.

Second, the policy environment is conducive to the development of the construction machinery industry. Recently, the Central Economic Work Conference clearly defined the economic policy tone of “stability for progress” and released monetary policy to appropriately expand the scale of social financing, maintain a modest increase in loans, and effectively reduce the financing costs of the development of the real economy, which is beneficial to the development of the real economy. signal.

Shenyin Wanguo Securities believes that in February the month for construction machinery investment has always been worthy of attention. It is the time window for the transition from the off-season seasonal season to the peak season. The growth rate of real estate new construction areas affecting the performance of construction machinery stocks will gradually increase in the next six months. The gradual increase in the sales volume of excavators and the reversion of corporate strategy to positive will drive up the share price of construction machinery.